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Transforming Delta.com from an ATM machine into part of a digital experience
The truth can now be told — Delta Air Lines has no website strategy. Instead, the airline has a digital strategy covering the website, mobile, Facebook, airport kiosks and even gate information...
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Kuoni taps into social for trend report, unveils plans for digital
Long-haul specialist Kuoni decided to include the wisdom of its social fan-base for the first time in its Travel Trends Report 2012. The luxury operator, which has more than 5,000 followers on Twitter...
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What travel can learn from American cookie brand Oreo’s best tweet ever
The Super Bowl is always a fantastically hyped-up corporate branding machine – look only to the takeover of host cities by mega brands and the incessant fervor over the Big Game’s equally big...
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